Because over 78% of Homebuyers shop online, the newspaper research firm Borrell Associates believes print advertising will fall from $4.8 billion annually in 2007 to $3.3 billion by 2012, but online real estate advertising will increase from $2.6 billion this year to $3.5 billion five years from now.
Gross real estate advertising in all media was down 3% in 2007, but of that, Internet advertising increased by 25%.
Buyers may access listings on several sites including REALTOR.com, CENTURY21.com, and of course right here on C21alliancerealty.com.

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